by Robert
Greene and Joost Elffers
Law 1
Never
Outshine the Master
Always make those above you feel comfortably superior.
In your desire to please or impress them, do not go too far in
displaying your talents or you might accomplish the opposite – inspire fear
and insecurity. Make your masters
appear more brilliant than they are and you will attain the heights of power.
Law 2
Never put
too Much Trust in Friends, Learn how to use Enemies
Be wary of friends-they will betray you more quickly,
for they are easily aroused to envy. They
also become spoiled and tyrannical. But hire a former enemy and he will be
more loyal than a friend, because he has more to prove.
In fact, you have more to fear from friends than from enemies.
If you have no enemies, find a way to make them.
Law
3
Conceal
your Intentions
Keep people off-balance and
in the dark by never revealing the purpose behind your actions.
If they have no clue what you are up to, they cannot prepare a defense.
Guide them far enough down the wrong path, envelope them in enough
smoke, and by the time they realize your intentions, it will be too late.
Law
4
Always
Say Less than Necessary
When you are trying to impress people with words, the
more you say, the more common you appear, and the less in control.
Even if you are saying something banal, it will seem original if you
make it vague, open-ended, and sphinxlike.
Powerful people impress and intimidate by saying less.
The more you say, the more likely you are to say something foolish.
Law
5
So Much
Depends on Reputation – Guard it with your Life
Reputation is the cornerstone of power.
Through reputation alone you can intimidate and win; once you slip,
however, you are vulnerable, and will be attacked on all sides.
Make your reputation unassailable.
Always be alert to potential attacks and thwart them before they
happen. Meanwhile, learn to
destroy your enemies by opening holes in their own reputations.
Then stand aside and let public opinion hang them.
Law
6
Court
Attention at all Cost
Everything is judged by its appearance; what is unseen
counts for nothing. Never let
yourself get lost in the crowd, then, or buried in oblivion.
Stand out. Be conspicuous,
at all cost. Make yourself a
magnet of attention by appearing larger, more colorful, more mysterious, than
the bland and timid masses.
Law
7
Get others
to do the Work for you, but Always Take the Credit
Use the wisdom, knowledge, and legwork of other people
to further your own cause. Not
only will such assistance save you valuable time and energy, it will give you
a godlike aura of efficiency and speed. In
the end your helpers will be forgotten and you will be remembered.
Never do yourself what others can do for you.
Law
8
Make other
People come to you – use Bait if Necessary
When you force the other person to act, you are the one
in control. It is always better
to make your opponent come to you, abandoning his own plans in the process.
Lure him with fabulous gains – then attack.
You hold the cards.
Law
9
Win through
your Actions, Never through Argument
Any momentary triumph you think gained through argument
is really a Pyrrhic victory: The
resentment and ill will you stir up is stronger and lasts longer than any
momentary change of opinion. It
is much more powerful to get others to agree with you through your actions,
without saying a word. Demonstrate,
do not explicate.
Law
10
Infection:
Avoid the Unhappy and Unlucky
You can die from someone else’s misery – emotional
states are as infectious as disease. You
may feel you are helping the drowning man but you are only precipitating your
own disaster. The unfortunate
sometimes draw misfortune on themselves; they will also draw it on you.
Associate with the happy and fortunate instead.
Law 11
Learn to
Keep People Dependent on You
To maintain your independence you must always be needed
and wanted. The more you are
relied on, the more freedom you have. Make
people depend on you for their happiness and prosperity and you have nothing
to fear. Never teach them enough
so that they can do without you.
Law
12
Use Selective Honesty and Generosity to Disarm your
Victim
One sincere and honest move will cover over dozens of
dishonest ones. Open-hearted
gestures of honesty and generosity bring down the guard of even the most
suspicious people. Once your
selective honesty opens a hole in their armor, you can deceive and manipulate
them at will. A timely gift – a
Trojan horse – will serve the same purpose.