Comment by Sarah Vroman on November 16, 2010 at 10:32am
Thanks for the great post. It is imperative to stop thinking of social media as a cheap, disposable way of communicating and instead start to form some solid strategies around how to use these highly effective communications tools. You wouldn't let your intern manage all of your Press contacts, so why would you let them run a program that can reach thousands, if not tens of thousands, of your customers?
via govloop.comExcellent comment! For those of us involved with Social Media, the entire post is worthy of "reflection".